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  C&C Opens Mercedes-Benz 12th Outlet In Cheras

KUALA LUMPUR, March 3 (Bernama) -- Mercedes-Benz Malaysia (MBM), together with authorised dealer Cycle & Carriage Bintang Bhd (C&C), today launched its 12th outlet in Cheras as part of the group's steady growth plan in Malaysia.

Jardine Cycle & Carriage Ltd Regional Managing Director Haslam Preeston said the RM16 million 3S (sales, service, spare parts) outlet was part of C&C's RM155 million investment budgeted for the central region.

"The investment by C&C in the new facility here and together with our recent purchase of a site in Sungai Besi for another future Mercedes-Benz Autohaus, shows C&C's commitment to the brand, our customers and our partnership with MBM," he said at the launch here today.

The three-S centre in Cheras, sprawled over 48,642 square feet, has a showroom capacity for 15 vehicles and can service 300 vehicles a month.

Based on 2016's performance, C&C remained the largest Mercedes-Benz dealer in terms of both sales volume and sales network among 22 dealerships and C&C's strategy, moving forward, would align closely with MBM.

C&C partnership with Mercedes-Benz goes back to 1951, when the family business imported the first Mercedes-Benz passenger car to Malaysia.

Since then, Cycle & Carriage has been synonymous with Mercedes-Benz in Malaysia, Singapore and now Myanmar.

Meanwhile, MBM President and Chief Executive Officer Dr Claus Weidner said the history Mercedes-Benz shared with C&C was a partnership that the car-maker greatly valued.

"Beginning as one of Mercedes-Benz's first authorised businesses to be established in Asia, C&C enjoyed an illustrious history in Malaysia's automotive history.

Sixty-six years later, C&C was still a formidable force and proved, time and again, to be a front-runner in automotive retailing," he said.

The brand posted an all-time record sales of 11,779 units in 2016, up nine per cent, from 10,845 units sold in the previous year.

Out of 2016's sales performance, 4,873 units or 42 per cent were sold through C&C.

-- BERNAMA
 
     
 
     
   
     
 
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