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  Modenas To Recapture Domestic Small Motorbike Market Via Tie-up With Global Brands

By Mikhail Raj Abdullah



KUALA LUMPUR, May 17 (Bernama) -- Motosikal Dan Enjin Nasional (Modenas) aims to recapture the domestic small motorbike market via global partnerships.

After a successful venture with Taiwanese scooter brand Kymco, it is now teaming up with India's Bajaj Auto Limited (BAL).

It is hoped that the latter's proven technologies in motorcycle manufacturing will help Modenas come out with hardy, reliable and attractively-priced bikes, an auto analyst said today.

The analyst, Hezeri Samsuri, who is also the Managing Director of Careta Media Sdn Bhd, said the injection of technical expertise into Modenas would also help it strive for dominance in the market.

It would also boost operations and generate jobs at its plant in Gurun, he told Bernama today.

He said their collaboration would enable the manufacture of a product most suited for the local market.

Modenas's move to bring another global model into Malaysia comes fresh after it introduced two

Kymco-based models from Taiwan last November.

KYMCO or Kwang Yang Motor Co. Ltd manufactures motor scooters, motorcycles and ATVs and exports to 88 countries, worldwide.

All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components.

Hezeri said KYMCO is the largest scooter player in the world in terms of branding and components from Taiwan.

While bringing in global brands for Malaysian road users appeared to be a strategic effort by Modenas to recapture the local bike market share.

He, nevertheless, said Modenas needed to work harder in areas such as advertising, promotions and marketing.

What is needed in Malaysia is a market for small motorbikes, in which Modenas has a track record.

Together with Bajaj's technical expertise, they can come out with a street bike suited for Malaysian youths.

"We hope that the tie-up will enable the Gurun plant to operate at full capacity as well as export its bikes since the Indian company does not have a South-east Asian hub," he said.

Bajaj could use the facilities at Gurun for research and development purposes.

Hezeri said that one of the models to be introduced locally could be the Pulsar RS200, a racer-styled sportsbike.

BAL is the world's sixth-largest manufacturer of motorcycles and the second largest in India. It sells motorcycles, scooters and auto rickshaws.

-- BERNAMA
 
     
 
     
   
     
 
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