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  Perodua Upbeat Over 2018 With EEV Trio
Last update: 30/12/2017

By Azizul Ahmad

KUALA LUMPUR, Dec 30 (Bernama) -- Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is upbeat over recording another good year in 2018, driven by its three Energy Efficient Vehicle (EEV) models that are set to dominate the market.

Perodua Sales Sdn Bhd Managing Director, Datuk Dr Zahari Husin said based on the stable of Perodua's EEV strength, the company was quite positive of registering growth that should exceed 2017 sales.

He also said the group was on track to achieve its 2017 sales target of 202,000 units, despite the continuous challenging economic environment, and hinted at another single-digit sales growth for 2018.

Perodua's sales prospect for next year is poised to be led by the new Myvi launched in November, alongside its best-selling 5-door hatchback, the Axia and its first-ever sedan, Bezza.

The trio meet the government's definition of an EEV under the 2014 National Automotive Policy.

"The new Myvi has a lot of great features. Taking cue from the popularity of  the Myvi brand, we are certainly confident of it being as successful as its predecessor.

"The focus now is to ensure delivery of the new Myvi within an acceptable time frame," said Zahari, who was named the 'Automotive Man of the Year', at the Malaysia Automotive Institute's, Malaysia Car of the Year Awards 2017.

Perodua, through its 181 sales centres nationwide, sold 184,707 vehicles in the first 11 months of 2017, a jump of 1.2 per cent from the 182,485 units sold in the same period of 2016.

The new Myvi received over 20,000 bookings within just one month - a launching profile response almost similar to that of the previous model in 2005.

The former Myvi model has been Malaysia's most popular car for more than a decade, which led to Perodua beating ?big brother? Proton on the sales chart.

In 2006, the former Myvi model also helped Perodua to capture 30 per cent of the vehicle market share versus Proton's 27 per cent. It continued to be Malaysia's best-selling car before being overtaken by Perodua's own Axia in 2015.

The social media was abuzz with comments that the new Myvi has set a another benchmark for the sub-compact class by incorporating features normally found in higher-priced cars, whilst not increasing the price substantially.

Zahari added that for the EEV, value deal and affordability, would be the theme for 2018.

The new Myvi which currently offers the best deal compared to competing marques, is expected to support Perodua sales volume moving forward.

It is also Perodua's second 5-star ASEAN New Car Assessment Programme (ASEAN NCAP) safety rating car, after the Bezza.

Tested and rated based on ASEAN NCAP's latest 2017-2020 protocol, the new Myvi scored 32.71 points out of a possible 36 for adult occupant protection, representing a 90.9 per cent compliance and 43.14 points out of a possible 49 for child occupant protection, representing an 88 per cent compliance.

The 5-star safety rating applies to all variants of the new Myvi, which has a standard four airbags, anti-skid braking system (ABS) with electronic brakeforce distribution, and other features including the vehicle stability control, traction control, emergency stop signal, reverse sensors and seat belt reminders for all seats.

The new Myvi price range starts from RM44,300 for the 1.3 Standard G variant with the 5-speed manual, RM46,300 for the 4-speed auto and RM48,300 for the 1.3 Premium X automatic.

The 1.5 litre model range starts from RM51,800, and the 1.5 Advance, which comes with Advanced Safety Assist (ASA) active safety system, is priced at RM55,300.

The ASA uses a pair of cameras on the car's windscreen to alert the driver of a pre-collision, pre-collision braking, front departure alert and pedal misoperation control.

On fuel economy, Perodua claims that the new Myvi is up to 30 per cent more economical than the previous model.

Zahari, however, is aware that in an ever challenging market, many of these new Myvi features may also be offered by other car companies.

He also shared that the tighter lending guideline which sometimes had an impact on the loan processing lead-time of Perodua's customers, was still by far a challenge to be overcome moving forward, as well as the timing of the 14th General Elections next year that may affect buyers' sentiment.

The Malaysian Automotive Association (MAA) expects a minimal total industry volume (TIV) growth of 1.7 per cent to 590,000 for 2017 and five per cent TIV growth for 2018 to 619,500 units, in anticipation of an economic recovery.

The overall TIV in 2016 stood at 580,124 units, of which Perodua commanded a 35.7 per cent market share,  the highest ever achieved in the compact-car maker's history with more than 207,100 vehicles sold.

Up to November this year, Perodua remains the local brand market leader with 35.4 per cent share based on MAA statistics, followed by Honda (18.8 per cent), Proton (12.7 per cent), Toyota (11.9 per cent), Nissan (4.8 per cent) and others (16.4 per cent).


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